Preheat the oven to 350 degrees F.
Spray a 13x9 inch pan with non-stick baking spray. (I use a glass pan.)
In a medium-sized bowl, whisk together the dry ingredients: flour, baking powder, baking soda, and salt. Set aside.
In another bowl, add the liquid ingredients: sour cream, oil, lime zest, lime juice, milk, vanilla extract, lime extract and gel food coloring. Set aside.
In a separate large bowl, add the butter and sugar and mix with an electric mixer on high for about 2 minutes until light and fluffy.
Add the eggs, one at a time, mixing on medium for about 20 seconds after each egg is added.
Scrape down the sides and bottom of the bowl.
Alternately add in the dry mixture and the liquid mixture to the butter/sugar mixture, starting and ending with the dry mixture as follows:
Add in a third of the dry mixture and mix on medium speed only until just combined (about 10-15 seconds only).
Add in half of the liquid mixture, mixing on medium speed only until just combined (about 10-15 seconds only).
Add in another third of the dry mixture, mixing on medium speed only until just combined (about 10-15 seconds only).
Add in the last half of the liquid mixture, mixing on medium speed only until just combined (about 10-15 seconds only).
Add the last third of the flour mixture and mix on medium speed only until just combined (about 15 seconds only).
Scrape down the sides of the bowl and mix again on medium speed only for about 10 seconds or feel free to mix by hand at this point just using a large spoon or silicone spatula.
IMPORTANT NOTE ABOUT SCRATCH CAKES: Be very careful only to mix until well combined. Once the batter is well combined, stop mixing. The batter does not have to be silky smooth. Mixing scratch cake batter too long and/or at too high of a speed can cause the gluten in the flour to over-develop and that will cause the cake to come out dense, rubbery or it may fall in the middle.
Pour the batter into the prepared pan and smooth the top with a spatula.
Bake for approximately 35-40 minutes, or until a toothpick inserted into the center comes out either with a few moist crumbs on it or clean.
Set the baked cake on a cooling rack and allow to cool completely before adding frosting.